4.2 Lead Management Manager Reference Guide - Version 3 Home | Full Reference Guide     
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4.2.1 Getting Started
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4.2.1.1 What is it?
4.2.1.2 Why use it?
4.2.1.1 Lead Management - What is it?
Lead Management is an Internet based computer program designed to assist the Ashton Woods sales staff in contacting potential buyers who have visited our communities.

If you go and visit most new home communities, little follow-up is ever conducted among people who visit the communities. To complement the product and community design differences we have established versus our competitors, Ashton Woods is committed to building a world-class selling organization that follows up with potential buyers.

Lead Management is an easy-to-use computer program that assists you with contact management and helps perform an email, letter and phone contact program specially designed for each potential buyer.

As you learn more about Lead Management and itís capabilities you will see it is a contact manager, office assistant and personal organizer.
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4.2.1.2 Lead Management - Why use it?
Lead Management is a tool that makes you - the Ashton Woods Sales Representative Ė more efficient and effective. Combined with your world-class selling skills the combination will produce the best-selling communities in the area.

How does Lead Management make you more efficient? By entering in your potential buyers (commonly referred to as traffic) contact information, Lead Management then starts a process designed for each buyer to help you provide email, phone and written follow-up. It provides reminders when each step is to be accomplished Ė freeing you from keeping track of the details and concentrating on the keys aspects of selling. Itís an office assistant by printing out letters for you, filing past correspondence and allowing you to keep a paper trail of past contacts and conversations. Itís a personal organizer by providing contact information for all of your potential buyers and a calendar through with you can communicate with your sales manager.

However, the most important reason for using Lead Management is it will help you sell more homes. How often have you wanted to clone yourself to accomplish all of the tasks you needed to perform within a day? Our most successful sales people tell us that lead-management is almost that good. Itís performs the mundane tasks that high-potential sales people typically donít like to do to free you up for what you do best, and that is sell homes.
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Updated May 9, 2008